Marketing Specialist

    • Job Tracking ID: 512163-733134
    • Job Location: Manchester, NH
    • Job Level: Entry Level (less than 2 years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: 05/29/2020
    • Years of Experience: Up to 2 Years
    • Starting Date: ASAP
    • SparkHire Job: No
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The Marketing Programs Specialist will be focused on supporting and driving initiatives across both the Emerson Ecologics and Wellevate lines of business. In this role, we are looking for a tech-savvy, self-starter who thrives in fast-paced environments to take assist with day-to-day campaign and department analytics and reporting, take the lead on event management and logistics and assist with all inbound and outbound marketing campaigns.

Marketing Campaign Support

  • Oversee monthly category marketing calendar and ensure the timely delivery of marketing assets to support monthly category goals.
  • Oversee the production, development and delivery of Element Magazine, and act as liaison between the publisher (Impact Media), Emerson’s internal product marketing team and Emerson’s corporate Marketing Department.
  • Responsibility for curation, formatting and finalization of slides for the Marketing Department’s monthly Marketing Operations Review.
  • Demonstrate ownership of and a willingness to take on additional marketing campaign support initiatives as needed.

Trade show logistics and communications

  • Pre-show logistical support, including materials production and vendor management.
  • Pre-show, on-site and post-show social media strategies designed to drive booth traffic, engage with our audience and amplify our show message and themes.
  • Success in driving online visibility and attendee engagement. Onsite participation at shows as needed.
  • Additional campaign-related duties as assigned

  • 2+ years of hands-on, customer services, sales and marketing experience.
  • Previous sales or sales support experience, preferably in a B2B tech environment.
  • Strong working knowledge of:The candidate should have the innate ability to work in a fast-paced environment, pivot as strategy requires (often last minute) and be the kind of person who takes initiative to successfully market our brands.
    • Social media channels and channel management platforms.
    • Social media analytics: Monitor analytics against KPIs to track campaign success and improve effectiveness.
    • Principles of content marketing and its role in brand awareness, lead gen and customer engagement.
  • Undergraduate degree in Marketing, Communications, Business, Digital Marketing, or related program of study.

Minimum Qualifications Requirements:

  • Bachelor’s Degree
  • 1-3 years of sales and/or marketing experience
  • Strong written, communication and presentation skills
  • Extremely organized with a knack for attention to detail
  • Team player
  • Results oriented
  • Graphic design and copywriting skills a plus